A full website refresh and Shopify store build that helps Ako Playrooms showcase their playroom design services and sell directly to customers across New Zealand.
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Ako Playrooms are a New Zealand–based studio designing inspiring children's play spaces for homes and businesses. They approached Chaotic Good Creations looking for a website that could better reflect their brand, attract new design clients, and launch their new e-commerce offering.
Their previous site, built on Squarespace, wasn't structured to drive enquiries or handle online sales. Together we planned a full redesign that balanced storytelling, functionality, and conversion.
The key challenge was blending two distinct goals within one site:
Each audience needed clear pathways — service-based visitors toward consultation, and retail customers toward the shop — without either experience competing for attention.
Services
Shop
We migrated the site from Squarespace to Shopify, giving Ako Playrooms a scalable platform for both service promotion and online sales. Using their established brand colours and playful design language, I rebuilt the information architecture to guide visitors smoothly from inspiration to action.
Through workshops and milestone feedback loops, we refined layout flow, SEO-driven page structure, and mobile responsiveness. The design focuses on warmth, simplicity, and a calm sense of creativity that reflects Ako Playrooms' physical spaces.
Shopify (customised base theme with bespoke Liquid code)
Standard Shopify apps for forms, product discovery, and site search
Built from existing brand palette and typography for continuity
Optimised image sizes, responsive layouts, and improved load speed across devices
Structured headers, refined meta descriptions, and optimised service-page keywords
This project was a close collaboration between Chaotic Good Creations and the Ako Playrooms team. They provided most of the copywriting and insight into their target audience, while I focused on layout strategy, UX, and technical implementation.
We held milestone workshops at key stages — from initial wireframes through to testing — ensuring every decision supported both their business goals and their customer journey.
Understanding goals, audience, and requirements
Mapping site structure and user flows
Visual design and branding application
Development and Shopify implementation
Testing, refinement, and go-live
The redesigned website launched in August '25, with the new Shopify store following in November '25. Early feedback from Ako Playrooms has been highly positive, and the new structure now gives them a clear foundation for marketing and growth.
"I worked with Chaotic Good Creations on a full
website redesign and Shopify build for my
business, and the experience was exceptional
from start to finish. Harry has a rare ability
to balance creative design with clear strategic
thinking. He didn’t just “make the site look
better”, he restructured it so it actually works
harder for the business.
What stood out most was his process. Every stage
was thoughtful and collaborative, from the
initial workshops to the final launch. He took
the time to understand our audiences, mapped out
user flows, refined the content structure, and
guided the project with clarity. The result is a
site that not only reflects our brand, but moves
visitors toward the right actions, whether
that’s enquiring about services or shopping
online.
The Shopify store setup was seamless, and the
transition from Squarespace was handled with
zero disruption. The new site is fast,
mobile-optimised, and set up for long-term
growth. We’ve already seen stronger engagement,
clearer enquiries, and a much more intuitive
customer journey.
If you’re looking for someone who can turn a
creative vision into a functional,
conversion-focused website — without losing the
personality of the brand — I can’t recommend
Chaotic Good Creations highly enough.
Professional, detail-driven, and genuinely
invested in results."
Steven de Bruin — Founder & Lead Designer, Ako Playrooms
This project demonstrates how Chaotic Good Creations partners with New Zealand businesses to turn creative vision into functional digital design — always with an eye toward clarity, conversion, and brand integrity.
Balanced dual goals of service promotion and e-commerce
Elevated the brand's online presence through design and structure
Delivered a fast, mobile-optimised site ready for future growth
Reinforced my commitment to collaborative, purpose-driven design
Let's create a site that showcases your brand and drives real results.
Contact Chaotic Good Creations